How Candy Became a Movie Theater Concession Must

It’s no surprise that people love having something to munch on while they watch a good movie. Whether you choose to purchase your goodies at the theater or to sneak in the popcorn, candy and drinks you can’t help but feel like a movie just isn’t the same without your go-to snacks.

Concession stands, however, have had a rocky relationship with cinema owners throughout history.

How Candy Became a Movie Theater Concession Must

In the early 20th century, cinemas were making their mark in the form of nickelodeons. No, not the television network. These were considered the first kind of movie theaters.

Known for their small and simple stature, these theaters charged five cents for admission and while lacking a concession stand, movie patrons would usually bring food in from home or near-by vendors.

As the movie industry shifted toward longer, feature-length films, theaters were becoming more extravagant and upscale to replicate European style mansions. Food was not permitted inside, however, just like in the nickelodeons, attendees would sneak in snacks and candy.

Cleaning crews would often stumble upon empty wrappers or packages of the classic candies that we often find at concession stands today, such as Milk Duds, Sno Caps, licorice, Raisinets, and Goobers.

How Candy Became a Movie Theater Concession Must

When the Great Depression hit, theater owners needed a way to make more revenue to continue the business and they turned to concessions to generate more profit. The coexistence of movie watching and candy munching was made official with the inclusion of concession stands in the design of new cinemas throughout the nation. As predicted, concession sales went through the roof and continue to generate a great deal of revenue for cinemas today.

What are your go-to movie treats? Please share in the comments below or tweet them to me @SwtnessnDelight.

Cinema graphic designed by Freepik